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FURNITURE & DECORATIONS
it is also beneficial to offer decorations
and accessories to its customers. Accord-
ing to Ms Campbell, these accessories
not only make it easier for customers to
style furniture for events, but also make
a great add-on sale to increase value for
both the company and the customer.
“We have just started offering lycra table
covers which, as you would imagine, are a
great add-on rental for hire companies to
offer to their customers. They are machine
washable, low maintenance and create a
sleek look for parties or events. These are
really popular and we have expanded the
range this year to include lycra covers for
some of our contract chairs too,” she said.
According to Mr Campbell, big events
such as weddings can drive trends and
therefore, drive design. As trends have
developed and changed over a number of
years, Alloyfold has improved its existing
designs to cater to popular demand.
“Vintage and rustic themed events
and weddings have become increasingly
popular. Alloyfold introduced the Cross-
back and Bentwood chairs to our range.
We re-engineered these classic chairs to
ensure even greater structural integrity;
a design unique to Alloyfold. Our cus-
tomers have loved it and we have received
lots of great photos of these chairs in use,”
Ms Campbell said.
“We also introduced our Premium
range of tables. Leveraging off our highly
popular, durable range of blow molded
tables, the Premium collection is the next
level in design sophistication. With spe-
cial ergonomic features and designed for
use at elite events or in restaurants and
hotels, these tables have been a popular
addition to our range.”
“We aim to act as a source of ideas
of what is trending and aim to provide
product inspiration to our clients in the
hire industry in New Zealand and Aus-
tralia,” she said.
Having a clear point of difference in
the industry has proven important to
Alloyfold. With industry demands and
so much competition for market share,
both manufacturers and customers are
struggling to distinguish themselves in
the industry.
“Health and safety legislation changes
have meant a pressure for the industry
as a whole. Competition in the market,
economic pressures and the ever chang-
ing digital world keep challenging us all
in business. Many of our customers talk
about the challenges of differentiating
themselves in this environment,” Ms
Campbell commented.
One of Alloyfold’s clear differentia-
tions is its charity involvement, and the
way that it looks beyond the industry
Gal Steel tables in production.
WINTER 2017 |
EVENTS & EQUIPMENT
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