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PROFILE
insurance as well as offering clients free
site inspections because selecting the cor-
rect location is critical,” he explained.
“We are on what you might call the
unglamorous side of events, which means
we are usually on site first and then come
back when the event is over to dismantle
and remove the equipment.
“In managing events it’s important to be
organised and calm at all times because you
have to be good at dealing with all sorts of
people. The nature of what we do means you
often have clients who are not at their best –
they are stressed and worried – so you need
to be completely on top of what you do so as
to not provide more stress for them.
“Our strength is in our team. Some
of my guys have been with the company
since the beginning, and I personally have
a full range of experience, from labouring
to the back office, so that I understand
all roles and can step in when needed.
However, these days I specialise in client
account management, business develop-
ment, and event production.”
Industry outlook
Mr Chromy advises that after the global
financial crisis he saw a more tentative
corporate market but that has begun cor-
recting over the last couple of years.
“Weddings are still a huge sector for us
and we are continuing to see many couples
with a significant budget to make their day
special,” he said.
“We are also seeing a lot more people
moving towards celebrating life’s milestones,
and we are getting a lot more bookings for
the Big Zero birthdays and other life events
such as christenings and graduations.
“The industry has changed in the last
few years and is much more client oriented
these days. Clients know what they want
and they do a lot more research online.
“For us, we think the future is built on
simple elements such as paying attention
to the details, listening to customers’ needs,
and providing exceptional client service.
“It’s important to be proactive and
ensure we offer a modern solution, not a
style that might have been fine 10 years
ago. With the rise of the internet and social
media, customers are generally very savvy
and know what they want. As an industry
we have to make sure that we give it to them
and not lag behind the rest of the world.”
WINTER 2017 |
EVENTS & EQUIPMENT
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